Mission
Brand's role in the Society and in its field
CONCEIVING INNOVATIVE AND CREATIVE OUTDOOR FOOTWEAR PRODUCTS
by reconciling in everyday actions as well as in the long-term vision a virtuous corporate vision
for all!
Ambition
Long term goals.
POSSIBILITY FOR THE COMPANY
TO AFFIRM THAT IT'S
PLAYED A ROLE
IN THE WORLD.
Positioning
The specific angle with which the brand intends to take its place on the market.
ROUCHETTE IS THE
OUTDOOR FOOTWEAR DESIGNER
WHO CREATES
A BETTER WORLD
STARTING WITH THOSE WHO
WEAR HIS PRODUCTS.
Personality
If the brand was a person ...
CREATIVE AND SERIOUS
YOUNG AND DYNAMIC while having an history
CONSCIOUS AND ACTIVE
OPTIMISTIC AND HAPPY
Brand Promise
Commitment of the brand towards its audiences. Contract of confidence established.
TAKE PART IN A VIRTUOUS CYCLE,
FIRSTLY THINKING OF YOURSELF.
A BETTER WORLD CAN
START BEING WELL-FITTED
Common notions :
- To be down to earth
- To stand upright
- To be outside
- To be active both in the garden as on a boat deck
- Concentric circles
- To be at the centre of a circle that spreads a better world
Story-telling
It’s the story of the brand, what it told us
In each of its pairs,
Rouchette
puts its universal values
at your feet.
Firstly, the Rouchette family,
including Jean-Louis, shoe modeler who, after years of experience with the equipment manufacturers Patrick and Salomon, founded the company in 1990. 24 years later, Sébastien Rouchette took up the torch with the same mission: contributing to a better world begins at our feet.
Then Rouchette, it's the history of families that are transmitted, whatever the outdoor activity practiced,
the desire to be
well-fitted.
But what definition does Rouchette
gives of
"Well fitted"?
Behind this expression, Rouchette wishes to pass values on that go beyond comfort of certain use, or the aesthetics inspired with the time, of all their footwear products.
Being well-fitted is believing in the power of innovation and creation to change the way people thinks.
To be well-fitted means choosing products which are committed to be the most respectful and virtuous possible and which keep their commitments.
To be well-fitted is knowing that women and men, partners of the Rouchette brand, sharing the same values of equity, sincerity, honesty, social responsibility, of quality and fair price have contributed to to shape the products.
To be well-fitted means knowing that everyone can find their way into Rouchette products, without exception, without exclusion.
To be well-fitted is giving meaning to your purchases by choosing a brand that stands up for many causes.
To be well-fitted is choosing a brand that wants to do things right.
Responsible brand,
Rouchette has its feet on the ground (willing to preserve it)
and its head in the stars of innovation.
History
Le May-sur-Evre, 1990, A place, a date that will write the history of a family since it is at this time that Jean-Louis Rouchette founded the eponymous company.
From inventions to innovations, Jean-Louis leads Sébastien Rouchette in his wake, this one having taken over the Company since 2014.
A new generation that gives a new impetus to the company by focusing on creation, innovation and development of new products.
Over the years, the company's positioning has obviously evolved.
The all-purpose boot and safety shoe are complemented by more modern and designed products inspired by future trends.
Our product ranges are expanding, international markets are opening up new horizons, but it is above all in our ability to innovate that our company is resourcing itself to "Make every evolution a Revolution".
Jean-Louis Rouchette, modéliste de profession, décide de relancer la société dans laquelle il travaille suite à sa liquidation
Agrandissement de l'usine - fabrication de chaussures de travail et de produits à destination des coopératives agricoles - les marques ELTY et ELTY PRO sont nées!
Rachat d'un atelier de production de chaussants en PVC - c'est le début en jardineries et magasins de bricolage
Centralisation de toutes les unités de production et administratives sur un seul site
développement d’une marque plus axée sur les loisirs et le jardin
Création de notre sabot écolo PEIPS fabriqué à base de caoutchouc recyclé
Création d'une seule identité ROUCHETTE qui regroupe nos 3 marques ELTY, ELTY PRO et PAUSE NATURE
Reprise par Sébastien Rouchette et développement de gammes spécifiques pour la chasse, le maritime et les loisirs urbains.
Lancement fin juin 2018 du site e-commerce www.rouchette.com :
un site marchand permettant d'acheter les produits Rouchette en ligne !